PUPS
Four dogs showing dental signs: Bad Breath, Yellow Build Up, Hates the Brush, Fussy With Kibble

6 Reasons This Scoop Supports Fresher Breath, Cleaner Teeth†

From 5 years of kitchen tests and 1,000+ taste test dogs. Vet reviewed tartar control minerals, sea kelp and green tea in a peanut butter scoop that supports fresher breath and cleaner teeth.† No brush. Save up to 40% today.

1. Built for Bad Breath and Build Up, as the Dental Scoop Dogs Lick Clean†

Does his breath hit you from across the sofa? Most dogs show signs of dental trouble by age 31. Since he was a puppy, plaque has coated his teeth after every meal, and it hardens into tartar within days2. PUPS puts SHMP, sea kelp and green tea in a scoop he licks for 20 minutes. One frozen scoop a day and owners report fresher breath and sofa kisses again.† Joints, gut and immune come free in the same scoop.

A beagle yawning on the sofa, beside the PUPS tub with three ticks: fresher breath, less build up, no brushing

2. Backed by Trusted Veterinary Expertise

PUPS is backed by Dr. Mark Whitaker, DVM, a small animal vet who knows the hard part of dental care is doing it daily. Three actives, three jobs: SHMP binds the calcium in saliva, so soft plaque has a harder time hardening into tartar3. Sea kelp reaches his teeth through saliva. Green tea supports fresher breath.† Because when it comes to breath, stopping soft plaque before it hardens is everything. That is where every lick goes to work.

Dr. Mark Whitaker, DVM, Small Animal Vet, with two badges: EVERY DOSE PRINTED and MIXED COLD, NEVER BAKED

3. Real Owner Results in 90 Days*

The results speak for themselves. By week 4, 90% of owners noticed fresher breath, 84% noticed cleaner looking teeth by day 90, and 95% said PUPS was easier than brushing*. Think sofa kisses you lean into again, guests who stop mentioning his breath, and a toothbrush you can finally give away.

Owners and their dogs licking PUPS cups of frozen peanut butter ice cream, with the PUPS tub and 4.8 from 1,274 tester reviews

4. Triple Action Dental Blend

Not all dental products are created equal. A chew is gone in 5 seconds and a water additive gets refused. PUPS puts SHMP, sea kelp and green tea in a frozen scoop he licks for 20 minutes. Plus glucosamine and chondroitin for joints, 2 prebiotic fibers for his tummy and colostrum for natural defenses.† The result? Support for fresher breath at the source, not just a minty cover up.†

SHMP

Binds the calcium behind tartar.†

Sea Kelp

Reaches his teeth through saliva.†

Green Tea

Supports fresher breath, lick after lick.†

A beagle with three circles: teeth, breath, every lick, around the PUPS tub

5. 96% of Dogs Licked the Cup Clean From the Very First Try*

No dog parent should have to pin their dog down with a toothbrush, or buy a chew he finishes in 5 seconds. That is why PUPS comes in a creamy peanut butter flavor dogs beg for. And they do: in our taste tests, 96% licked the cup clean the very first time*.

A border collie and a dachshund on a sunny lawn, each licking a PUPS cup of frozen peanut butter ice cream filled to the rim

6. Clean. Transparent. Every Dose Printed.

Founded by a dog mom who was done with the pill fight, PUPS puts every active and every dose on the tub. No secret blends. It is mixed cold and served frozen, never baked, so what goes in the tub goes in his scoop. Every batch is taste tested by Charlie, our chief taste tester, before it ships. And you get 90 days to love it, or your money back.

A navy and gold seal reading EVERY DOSE PRINTED and NO SECRET BLENDS around the PUPS logo, a MIXED COLD, NEVER BAKED badge, and the PUPS Ice Cream Powder tub beside two PUPS cups

Join 1,000+ taste test dogs and get up to 40% off plus 3 free gifts today

stars

Real results owners love

"He waits by the freezer after every evening walk."

KAREN M.

starsJoin 1,000+ taste test dogs rating PUPS 4.8 out of 5 stars

LAUNCH OFFER: 40% OFF + 3 FREE GIFTS TODAY

The PUPS Ice Cream Powder 360 g tub beside a scoop of the powder, with a little powder spilled on a cream surfaceFIRST BATCH

5 stars1,000+ Dogs in Our Taste Tests

90 Days to Love It, or Your Money Back

  • Studied sea kelp inside: 90% noticed fresher breath by week 4*
  • The dental scoop he licks clean, plus joints, gut and immune support.†
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Why Dog Parents Are Switching to PUPS

  • 1 week ago
    No brush fights

    Rosie is 5 and she ran every time the toothbrush came out. Now she sits by the freezer after dinner and licks her cup for a good 20 minutes. By week 4 her breath on the sofa was fresher. No wrestling, no guilt, just a happy cavalier.

    Nessa R.
    Verified Tester
    PUPS Ice Cream Powder
  • 1 month ago
    Coco licks it clean

    Coco ran from the brush. Now she licks her scoop clean.

    Brenda L.
    Verified Tester
    PUPS Ice Cream Powder
  • 1 month ago
    No more comments

    Guests used to mention Buster’s breath. Nobody does now.

    Jim R.
    Verified Tester
    PUPS Ice Cream Powder
  • 1 month ago
    Slow

    Teddy loves it, no question. He hears the freezer door and comes running. I will be honest, the breath change took longer than I hoped. Around week 6 my husband said his kisses were not so bad anymore, and now I notice it too. I do wish the cups came in more colors. Four stars for now.

    The routine is the easy part. I fill 3 cups on Sunday night, freeze them and they are ready. He licks his for 20 minutes and it is the calmest part of his day. No toothbrush fights and no chews gone in seconds. Maltese mouths are small, so soft and licked works for him.

    The cup lines made it simple: Teddy is a small dog, so Level 1, and one tub lasts us 90 days. I will update this review when we hit day 90.

    Paula G.
    Verified Tester
    PUPS Ice Cream Powder
  • 1 month ago
    Cuddles

    Sofa cuddles are back with Blue.

    Chris L.
    Verified Tester
    PUPS Ice Cream Powder
  • 1 month ago
    Stairs again

    Duke is 11 and he had stopped racing me up the stairs. He spat out every joint pill I hid in cheese. With PUPS there is nothing to hide: he licks the cup clean after our evening walk, and it cools him down on hot days. Around week 4 his first steps after a nap looked easier, and now he takes the stairs again. A bonus I did not expect: his breath on the sofa is fresher too.

    Mark T.
    Verified Tester
    PUPS Ice Cream Powder
  • 2 months ago
    Mochi ⭐️⭐️⭐️⭐️⭐️

    Walks got longer for Mochi

    Dana W.
    Verified Tester
    PUPS Ice Cream Powder
  • 3 months ago
    Meets me at the door again

    Bailey is 10 and she used to be stiff after every nap. 10 weeks of her frozen scoop after our walk, and now she is up and meeting me at the door. She licks the cup clean every single time.

    Her breath is better too.

    Linda S.
    Verified Tester
    PUPS Ice Cream Powder
  • 3 months ago
    Bruno boy

    Walks are less eventful now. Bruno’s tummy seems settled and happy.

    Priya K.
    Verified Tester
    PUPS Ice Cream Powder
  • 4 months ago
    Start slow

    We started Olive at half her line for a week, like the tub says. Worth it.

    Sam J.
    Verified Tester
    PUPS Ice Cream Powder
  • 5 months ago
    Our boarding routine

    I freeze a few cups and pack them with Pepper’s food when she boards. She comes home the same happy dog.

    Laura M.
    Verified Tester
    PUPS Ice Cream Powder
  • 6 months ago
    One thing for the older boy

    Scout is 11. One scoop for joints, teeth, gut and immune, and he is keen for walks again.

    Graham P.
    Verified Tester
    PUPS Ice Cream Powder

Frequently asked questions

Three actives, three jobs. SHMP binds the calcium in saliva, so soft plaque has a harder time hardening into tartar.† Sea kelp reaches his mouth through saliva to help reduce build up.† Green tea supports fresher breath.† And 20 minutes of licking keeps them on his teeth.

Fresh breath comes first, and the same scoop does 4 jobs. Joints: glucosamine and chondroitin support healthy hips and joints.† Teeth: SHMP, sea kelp and green tea help reduce plaque and tartar build up and support fresher breath.† Gut: two prebiotic fibers support a calm tummy and firm stools.† Immune: bovine colostrum, egg yolk and vitamins C and E support natural defenses.†

No. PUPS supports cleaner teeth and fresher breath between brushing and the checkups your vet recommends.† Hard tartar he already has is a job for your vet. PUPS helps reduce new plaque and tartar build up, so a clean mouth stays cleaner for longer.† For most dogs it is the only daily dental habit that sticks, because he asks for it.

Week 1 sets the routine: no brush, no fight. By week 4, many owners notice fresher breath: 90% did in our testing program.* By day 90, lift his lip and check the back teeth. That is your guarantee window. Daily use is what makes the difference.†


*Survey of owners in the PUPS testing program. Illustrative, individual results vary.

A dental chew is gone in 5 seconds. A frozen PUPS scoop takes 20 to 30 minutes to lick, so SHMP, sea kelp and green tea stay on his teeth far longer.† It is soft and licked, so it is kind to older or sensitive mouths, with no hard chew to crunch. The same scoop supports his joints, gut and natural defenses.† Every dose is printed on the tub. And one tub fits every dog: small, medium or large, he gets his own line in the free PUPS cup.

Yes, from 12 weeks. Puppies get half of the Level 1 line, 2 g a day. Ask your vet first if your dog is pregnant, nursing, on medication or has a health condition.

Most bad breath starts on the teeth. Most dogs show signs of dental trouble by age 3¹. After every meal a soft film of plaque coats his teeth, and calcium in saliva hardens it into tartar within days². That build up is where the smell on the sofa comes from. PUPS helps reduce plaque and tartar build up and supports fresher breath.† Red or bleeding gums, a broken tooth or trouble eating is a job for your vet first.

Peanut butter flavor. It freezes into a golden, creamy ice cream on a goat milk base, and dogs lick the cup clean. 96% of dogs licked it clean on day one.*

PUPS contains dairy (goat milk and bovine colostrum) and egg, and kelp, a natural source of iodine. Ask your vet first if your dog has a thyroid condition, a food sensitivity or is on a special diet. Start at half his line for the first week if his tummy is sensitive.

Ascophyllum nodosum is a brown sea kelp. He eats it, and it reaches his mouth through saliva. It has been studied in dogs for plaque, tartar and breath³. PUPS carries up to 240 mg a day to help reduce build up.† Kelp is a natural source of iodine, so ask your vet first if your dog has a thyroid condition.

If your dog eats much more than his line, for example if he gets into the tub, call your vet. For his daily amount, fill the PUPS cup to the line for his size, as shown on the label.

Ask your vet first before adding anything new, especially if he is on medication or has a health condition. PUPS is a daily supplement for dogs, not a medicine.

No. PUPS is made for dogs only, and each line in the cup is dosed for a dog's size. Please do not give it to cats.

About 30 days in the freezer. Never refreeze a melted one.

90 day money back guarantee. If your dog does not love it, write to us and we refund the first box in full. Even if the tub is empty.

It might. The first batch is 500 tubs and 310 are already claimed. Subscribe & Save ships his next tub on his rhythm, so he never runs out.

SHMP, sea kelp and green tea around the PUPS tub

Don't miss out on incredible benefits

Support fresher breath and cleaner teeth every day with the scoop he licks clean himself.†