Three actives, three jobs. SHMP binds the calcium in saliva, so soft plaque has a harder time hardening into tartar.† Sea kelp reaches his mouth through saliva to help reduce build up.† Green tea supports fresher breath.† And 20 minutes of licking keeps them on his teeth.

6 Reasons This Scoop Supports Fresher Breath, Cleaner Teeth†
1. Built for Bad Breath and Build Up, as the Dental Scoop Dogs Lick Clean†
Does his breath hit you from across the sofa? Most dogs show signs of dental trouble by age 31. Since he was a puppy, plaque has coated his teeth after every meal, and it hardens into tartar within days2. PUPS puts SHMP, sea kelp and green tea in a scoop he licks for 20 minutes. One frozen scoop a day and owners report fresher breath and sofa kisses again.† Joints, gut and immune come free in the same scoop.

2. Backed by Trusted Veterinary Expertise
PUPS is backed by Dr. Mark Whitaker, DVM, a small animal vet who knows the hard part of dental care is doing it daily. Three actives, three jobs: SHMP binds the calcium in saliva, so soft plaque has a harder time hardening into tartar3. Sea kelp reaches his teeth through saliva. Green tea supports fresher breath.† Because when it comes to breath, stopping soft plaque before it hardens is everything. That is where every lick goes to work.

3. Real Owner Results in 90 Days*
The results speak for themselves. By week 4, 90% of owners noticed fresher breath, 84% noticed cleaner looking teeth by day 90, and 95% said PUPS was easier than brushing*. Think sofa kisses you lean into again, guests who stop mentioning his breath, and a toothbrush you can finally give away.

4. Triple Action Dental Blend
Not all dental products are created equal. A chew is gone in 5 seconds and a water additive gets refused. PUPS puts SHMP, sea kelp and green tea in a frozen scoop he licks for 20 minutes. Plus glucosamine and chondroitin for joints, 2 prebiotic fibers for his tummy and colostrum for natural defenses.† The result? Support for fresher breath at the source, not just a minty cover up.†
SHMP
Binds the calcium behind tartar.†
Sea Kelp
Reaches his teeth through saliva.†
Green Tea
Supports fresher breath, lick after lick.†

5. 96% of Dogs Licked the Cup Clean From the Very First Try*
No dog parent should have to pin their dog down with a toothbrush, or buy a chew he finishes in 5 seconds. That is why PUPS comes in a creamy peanut butter flavor dogs beg for. And they do: in our taste tests, 96% licked the cup clean the very first time*.

6. Clean. Transparent. Every Dose Printed.
Founded by a dog mom who was done with the pill fight, PUPS puts every active and every dose on the tub. No secret blends. It is mixed cold and served frozen, never baked, so what goes in the tub goes in his scoop. Every batch is taste tested by Charlie, our chief taste tester, before it ships. And you get 90 days to love it, or your money back.

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- Studied sea kelp inside: 90% noticed fresher breath by week 4*
- The dental scoop he licks clean, plus joints, gut and immune support.†
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Why Dog Parents Are Switching to PUPS
Frequently asked questions
Fresh breath comes first, and the same scoop does 4 jobs. Joints: glucosamine and chondroitin support healthy hips and joints.† Teeth: SHMP, sea kelp and green tea help reduce plaque and tartar build up and support fresher breath.† Gut: two prebiotic fibers support a calm tummy and firm stools.† Immune: bovine colostrum, egg yolk and vitamins C and E support natural defenses.†
No. PUPS supports cleaner teeth and fresher breath between brushing and the checkups your vet recommends.† Hard tartar he already has is a job for your vet. PUPS helps reduce new plaque and tartar build up, so a clean mouth stays cleaner for longer.† For most dogs it is the only daily dental habit that sticks, because he asks for it.
Week 1 sets the routine: no brush, no fight. By week 4, many owners notice fresher breath: 90% did in our testing program.* By day 90, lift his lip and check the back teeth. That is your guarantee window. Daily use is what makes the difference.†
*Survey of owners in the PUPS testing program. Illustrative, individual results vary.
A dental chew is gone in 5 seconds. A frozen PUPS scoop takes 20 to 30 minutes to lick, so SHMP, sea kelp and green tea stay on his teeth far longer.† It is soft and licked, so it is kind to older or sensitive mouths, with no hard chew to crunch. The same scoop supports his joints, gut and natural defenses.† Every dose is printed on the tub. And one tub fits every dog: small, medium or large, he gets his own line in the free PUPS cup.
Yes, from 12 weeks. Puppies get half of the Level 1 line, 2 g a day. Ask your vet first if your dog is pregnant, nursing, on medication or has a health condition.
Most bad breath starts on the teeth. Most dogs show signs of dental trouble by age 3¹. After every meal a soft film of plaque coats his teeth, and calcium in saliva hardens it into tartar within days². That build up is where the smell on the sofa comes from. PUPS helps reduce plaque and tartar build up and supports fresher breath.† Red or bleeding gums, a broken tooth or trouble eating is a job for your vet first.
Peanut butter flavor. It freezes into a golden, creamy ice cream on a goat milk base, and dogs lick the cup clean. 96% of dogs licked it clean on day one.*
PUPS contains dairy (goat milk and bovine colostrum) and egg, and kelp, a natural source of iodine. Ask your vet first if your dog has a thyroid condition, a food sensitivity or is on a special diet. Start at half his line for the first week if his tummy is sensitive.
Ascophyllum nodosum is a brown sea kelp. He eats it, and it reaches his mouth through saliva. It has been studied in dogs for plaque, tartar and breath³. PUPS carries up to 240 mg a day to help reduce build up.† Kelp is a natural source of iodine, so ask your vet first if your dog has a thyroid condition.
If your dog eats much more than his line, for example if he gets into the tub, call your vet. For his daily amount, fill the PUPS cup to the line for his size, as shown on the label.
Ask your vet first before adding anything new, especially if he is on medication or has a health condition. PUPS is a daily supplement for dogs, not a medicine.
No. PUPS is made for dogs only, and each line in the cup is dosed for a dog's size. Please do not give it to cats.
About 30 days in the freezer. Never refreeze a melted one.
90 day money back guarantee. If your dog does not love it, write to us and we refund the first box in full. Even if the tub is empty.
It might. The first batch is 500 tubs and 310 are already claimed. Subscribe & Save ships his next tub on his rhythm, so he never runs out.

Don't miss out on incredible benefits
Support fresher breath and cleaner teeth every day with the scoop he licks clean himself.†
