5 Reasons Why Your Dog Needs This New Dental Ice Cream
By age 3, most dogs show signs of dental trouble¹. Soft plaque turns into hard tartar, the breath follows, and a cleaning under anesthesia can run $1,000 or more².

1. It Targets Build Up Before It Hardens, Not After
Plaque has formed after every meal since he was a puppy, and calcium in his saliva hardens it into tartar. SHMP binds that calcium, so soft plaque has a harder time hardening.† Most owners notice fresher breath in weeks.†

2. You Can Expect Fresher Breath in Just a Few Weeks
The most common mistake is skipped days, and the toothbrush gets skipped most. He never skips dessert: 90% noticed fresher breath by week 4.*

3. It’s a New Kind of Dental Care You’ve Never Tried Before
Skip the toothbrush.
Two actives, two jobs: SHMP binds the calcium that hardens plaque³, and green tea extract supports fresher breath with every lick of his frozen dessert.†
Others do one thing. This does four, and he begs for it: teeth first, joints, gut and immune come free.†

4. It Works for 20 Minutes, Not 5 Seconds
Fill. Freeze. Lick. Scoop to his line in the PUPS cup, add cold water, stir and freeze. He licks it for 20 to 30 minutes, and his dose goes in with dessert.
No pinning him down. No guilt about the toothbrush you bought and never used. He does all the work just by licking his dessert.

5. Tested by Dog Parents, With Numbers
This isn’t a formula built on hope. We asked the dog parents in our testing program what changed on the sofa and in his smile. The numbers speak for themselves.*

LAUNCH OFFER: 40% OFF + 3 FREE GIFTS TODAY
FIRST BATCH1,000+ Dogs in Our Taste Tests
90 Days to Love It, or Your Money Back
Studied SHMP inside: 90% noticed fresher breath by week 4*
The dental scoop he licks clean, plus joints, gut and immune support.†
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