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5 Reasons Why Your Dog Needs This New Dental Ice Cream

By age 3, most dogs show signs of dental trouble¹. Soft plaque turns into hard tartar, the breath follows, and a cleaning under anesthesia can run $1,000 or more².

A small tan and white chihuahua sniffing a PUPS cup of frozen peanut butter ice cream beside the PUPS Ice Cream Powder tub on a warm beige backdrop, with three badges down the left edge: 90 DAY GUARANTEE, NEVER BAKED and EVERY DOSE PRINTED

1. It Targets Build Up Before It Hardens, Not After

Plaque has formed after every meal since he was a puppy, and calcium in his saliva hardens it into tartar. SHMP binds that calcium, so soft plaque has a harder time hardening.† Most owners notice fresher breath in weeks.†

Before and after illustration: a woman turning away from her beagle’s breath on the sofa, then nose to nose with him, with a badge reading FRESHER BREATH BY WEEK 4. Illustration, not a real customer. Individual results vary.

2. You Can Expect Fresher Breath in Just a Few Weeks

The most common mistake is skipped days, and the toothbrush gets skipped most. He never skips dessert: 90% noticed fresher breath by week 4.*

A 3 step timeline. Week 1, NO MORE FIGHTS: No brush, no towel. He licks the cup clean. Week 4, FRESHER BREATH: The sofa breath test, passed. Week 8+, CLEANER SMILE: Less plaque and tartar build up.

3. It’s a New Kind of Dental Care You’ve Never Tried Before

Skip the toothbrush.

Two actives, two jobs: SHMP binds the calcium that hardens plaque³, and green tea extract supports fresher breath with every lick of his frozen dessert.†

Others do one thing. This does four, and he begs for it: teeth first, joints, gut and immune come free.†

PUPS versus others: helps keep soft plaque from hardening into tartar; powered by SHMP and green tea extract, where others give a chew gone in 5 seconds; 20 minutes of contact with his teeth; joints, gut and immune support in the same scoop.

4. It Works for 20 Minutes, Not 5 Seconds

Fill. Freeze. Lick. Scoop to his line in the PUPS cup, add cold water, stir and freeze. He licks it for 20 to 30 minutes, and his dose goes in with dessert.

No pinning him down. No guilt about the toothbrush you bought and never used. He does all the work just by licking his dessert.

3D illustration of a dog’s back tooth at the gum line with frosty peanut butter ice cream traces and mineral sparkles settling over the soft plaque film

5. Tested by Dog Parents, With Numbers

This isn’t a formula built on hope. We asked the dog parents in our testing program what changed on the sofa and in his smile. The numbers speak for themselves.*

90% noticed fresher breath by week 4, 84% noticed cleaner looking teeth by day 90, 95% said it was easier than brushing, beside the PUPS Ice Cream Powder tub. Survey of owners in the PUPS testing program.

LAUNCH OFFER: 40% OFF + 3 FREE GIFTS TODAY

The PUPS Ice Cream Powder 360 g tub beside a scoop of the powder, with a little powder spilled on a cream surfaceFIRST BATCH

1,000+ Dogs in Our Taste Tests

90 Days to Love It, or Your Money Back

  • Studied SHMP inside: 90% noticed fresher breath by week 4*

  • The dental scoop he licks clean, plus joints, gut and immune support.†

  • FREE Tracked US Shipping

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